What To Expect

Supporting happy, healthy pregnancies and happy, healthy babies.

The What to Expect brand mission drives everything we do, and it’s as simple as it is powerful: “Support happy, healthy pregnancies and happy, healthy babies.” Delivered with empathy, warmth and a sense of humor, What to Expect offers must-have information, practical advice, realistic insight, easy-to-use tips and lots of reassurance. What to Expect meets moms where they are and supports them without judgement. As What to Expect creator Heidi Murkoff says, “Motherhood is the ultimate sisterhood.”

10MM+ Monthly Users

10.6 million monthly users

25MM Monthly Mobile App Sessions

25 million monthly mobile app sessions

22K+ Average Community Conversations

22,300 average community conversations every day

Recent News

Yahoo! Finance  
"The creation of theSkimm marked a watershed moment in getting vital information to a highly engaged audience of female readers in an incredibly compelling format. Today, it is a multifaceted suite of products and services uniquely designed to help her solve issues and better thrive across her work, life and family goals while simultaneously connecting her to a savvy, supportive and optimistic community," said Nan Forte, Executive Vice President and General Manager, Everyday Health Consumer. "We’re excited to serve and further satiate the voracious appetite of theSkimm audience for trusted tips and insider information at this fast-growing intersection of women’s wellness-based content, community and commerce.”
Yahoo! Finance  
"This year, travelers are getting a head start like never before, with 54% planning to research and book their trips by the end of March," says Stephanie Carls, Retail Insights Expert at RetailMeNot. "With rising prices, they're looking for smarter ways to save. That's why we're thrilled to bring back Spring Savecation—helping travelers unlock the best deals, stack their savings, and earn cash back, so dream trips can become reality without the financial stress."
Morningstar  
“At Ookla, our mission is to provide unparalleled network intelligence to help improve global connectivity,” said Chip Strange, Chief Strategy Officer at Ookla. “Partnering with HEAVY.AI allows us to push the boundaries of what’s possible in network analytics, enabling our customers to make faster, smarter decisions that can drive meaningful improvements in network performance, consumer experiences, and better business outcomes for our clientele.”
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