Aberdeen Strategy & Research

Aberdeen Strategy & Research provides unparalleled insights into the business technology market. Drawing on primary research data and fact-based insights, this experienced group of industry analysts and research professionals understands the trends and pain points around technology usage, and creates research that articulates the tangible impact of technology in a business environment. Aberdeen鈥檚 brand-neutral insights motivate potential buyers to take action and leverage technology more effectively.

150+ Years of Experience

150+ years of strategic research experience in providing unbiased technology perspectives

1K+ Surveys

Over 1,000 surveys that are a robust foundation for effective marketing assets

4M+ Data Points

Over 4 million data points that differentiate facts from opinions

Recent News

Digital Trends  
In the U.S., the top carriers don鈥檛 offer the same network performance. One carrier has significantly outperformed the others over the past six months, according to data collected in network and connectivity expert Ookla鈥檚 latest 鈥淪peedtest Connectivity Report.鈥 The report, which covers data collected between July and December 2024, found that T-Mobile, the third-largest carrier in the U.S., has emerged as the clear leader in overall performance...T-Mobile provides media download speeds 120% faster than its closest competitor, AT&T. Verizon, the largest carrier by subscriber count, ranked third.
USA Today  
Catherine, Jaden, Anne, Phillip, Jamal and Esteban are some of the names that we'll be seeing less of in 2025, a new survey by BabyCenter has revealed. Other names falling in popularity include Edward, Erin, Kelsey, Cannon and Emery. "To kick off 2025, BabyCenter looked at the names that are sharply declining in popularity and could be headed for extinction this year," the company said in a news release Thursday. "These are the names we expect to see much less of this year as Generation Beta babies are born."
Morningstar  
"We understand that patients are increasingly turning to online sources to make informed healthcare decisions," said Steve Leibforth, Managing Director of Castle Connolly. "Our Top Doctors list serves as a trusted tool, helping patients confidently navigate their healthcare journey by connecting them with leading medical professionals recognized for their expertise and commitment to excellence."
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